BA (Hons)   Marketing Managementt

Marketing has become an integrated business that allows you to organize and plan a variety of tasks focusing on the final outcome of business with the customer.
The purpose of this Degree is to provide an integrated vision of marketing communication. Students master all aspects and implementation of a strategic marketing communications plan.
Our teaching encourages the development of skills in communication and public relations, creativity, capacity for analysis and synthesis. Students will develop their ability to define a new strategic vision and be able to cope with a multitude of situations.
This course provides students with an excellent balance between theory and practice in a world of ever-changing communication.
This program opens the door to exciting careers in the field of communication, marketing, media and advertising in local and international companies.
The modules cover the following topics

• Understanding Markets
• Marketing in Context
• Legal and Management Principles
• Understanding Customers
• Marketing Communications
• Marketing Management and Planning
• Advertising in Practice
• E-marketing
• Plus other subjects