BA (Hons) Tourism Management

Development of Tourism is of vital economic importance for Morocco. The WTO (World Tourism Organization) has recently demonstrated that in the last 15 years the tourism has created over 3 million jobs in the Moroccan Tourist Industry.
Our Bachelors programme of Tourism Management has been designed specifically to allow students access to positions of management in Tourism, Communication, events and luxury travel, and to be immediately operational at the end of their training, with courses alternating to integrate theoretical and application techniques.
The teaching in English also promotes language development and communication among students.
Our students have access to leadership roles in clubs or recreation centres, Spas & Resorts, Palaces and Luxury Hotels, Tours Operators, Communication and Entertainment, Associations, Distributors, Shops and Tourist sites, sports, leisure and luxury travel.

The modules cover the following topics

• Tourism Principles and Practice
• Tourism and the Environment
• Introduction to Events
• Niche Tourism
• Managing Tourism Operations
• Marketing for Hospitality, Tourism & Leisure
• Tourism Ethics
• Modern Foreign Language, Culture & Society
• Plus other subjects