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BA (Hons) Tourism Management Development of Tourism is of vital economic importance for Morocco. The WTO (World Tourism Organization) has recently demonstrated that in the last 15 years the tourism has created over 3 million jobs in the Moroccan Tourist Industry. Our Bachelors programme of Tourism Management has been designed specifically to allow students access to positions of management in Tourism, Communication, events and luxury travel, and to be immediately operational at the end of their training, with courses alternating to integrate theoretical and application techniques. The teaching in English also promotes language development and communication among students. Our students have access to leadership roles in clubs or recreation centres, Spas & Resorts, Palaces and Luxury Hotels, Tours Operators, Communication and Entertainment, Associations, Distributors, Shops and Tourist sites, sports, leisure and luxury travel.
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Bachelor of Tourism Management
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Year 2 |
Year 3 |
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• Tourism and the Environment
• Tourism Principles and Practice
• Business Environment
• Management Theory & Practice
• Research Skills 1
• Modern Foreign Language 1
• Field Study 1
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• Niche Tourism
• Managing Tourism Operations
• Marketing for Hospitality, Tourism and Leisure
• Financial Decision Making
• Legal and Human Resource Systems
• Research Skills 2
• Modern Foreign Language 2
• Field Study 2
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. • Tourism Ethics
. • Strategic Management for Hospitality, Tourism and Events
• Branding, Advertising and Contemporary Consumption
• e-Commerce
• Employee Relations and Development
• Events Management
• Dissertation
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