Marketing is an essential integrated business technique that allows you to organise and plan a variety of tasks focusing on the final outcome of business with the customer. The purpose of this degree is to provide an integrated concept of marketing and communication.
Students master all aspects of implementing a strategic marketing communication plan. Our teaching develops our students’ skills in communication and public relations and encourages their capacity for analysis. Students will develop their ability to define a new strategic vision and be able to cope with a multitude of situations.
This course provides students with an excellent balance between theory and practice in a world of ever-changing communication. This program opens the door to exciting careers in the field of communication, marketing, media and advertising with local and international companies.
A marketing career is very broad and diversified. A Marketing graduate will be overwhelmed by the different marketing positions that include: assistant, consultant, coordinator, executive, director, manager, planner, and specialist, all the way up to Chief Marketing Officer (CMO).
Marketing career exceeds these typical positions and also covers also roles in advertising, brand management, digital marketing, e-mail marketing, international marketing, e-marketing, mobile marketing, print advertising, and social media marketing.
Due to the holistic approach of Marketing, marketers operate in many different sectors: banking and finance, insurance, accountancy, as well as management consulting, general management, business, and administration. Marketing graduates could also exercise their skills in the promotions departments such as pharmaceutical and health care, energy and utilities, culture, music and performing arts.
YEAR 1: BA (HONS) INTERNATIONAL BUSINESS MANAGEMENT
Lecture1.1 Business in a Global Context
Lecture1.2 Introduction to Marketing
Lecture1.3 Foundations of Law
Lecture1.4 Finance for Managers
Lecture1.5 Managing People and Organisations
Lecture1.6 Introduction to Information Systems
Lecture1.7 Personal Development Planning
YEAR 2: BA (HONS) MARKETING PATHWAY
Lecture2.1 Contemporary Issues in Political
Lecture2.3 Business Operations and
Lecture2.5 Business in Action
Lecture2.6 Work Experience with PDP
Lecture2.7 Research Methods for Business
Lecture2.8 Consumer, Culture, Commerce
Lecture2.9 Integrated Marketing Communication
YEAR 3: BA (HONS) MARKETING PATHWAY
Lecture3.1 Strategic Management
Lecture3.2 Leadership and Change Management
Lecture3.3 Launching an Enterprise / Dissertation
Lecture3.4 Strategic Brand Management and Effective Advertising
Lecture3.5 International and Global Marketing
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